US supplement brand
A $161,694 record month, then TACoS cut to 19.8%
First we scaled to a record month. Then we made the account lean, while sales stayed above $4,500 a day.
01 · The starting point
The same US supplement brand, month by month. The brand sold $9,113 in its first month on Amazon US in November 2025.
Through the summer we pushed hard for growth and TACoS climbed to 39.2% in July. The next job was to keep the volume while cutting what it cost.
Before and after
The key insight
“Scale first, then tighten. Once rankings are earned, the same sales can be held with far less ad spend.”
02 · What we did
The plan, step by step.
- 01
Scaled into peak months
Sales passed $149K in May and $150K in July as reach and rankings grew.
- 02
Efficiency phase
Spend trimmed on terms the brand now ranked for organically.
- 03
Daily optimisation
Bids and budgets adjusted every day to hold sales while cost came down.
03 · The result
September 2026 became the brand's best month at $161,694. In October (1 to 27) sales held at $4,542 a day while TACoS fell to 19.8%, half its July level.
Next case study
From £200K to £1M+ a month, and more profitable
Coffee brand · Amazon UK