Coffee brand
From £200K to £1M+ a month, and more profitable
A coffee brand that had hit a ceiling. We rebuilt the account and scaled it five times over without giving up margin.
01 · The starting point
An established coffee brand on Amazon UK with loyal customers, great products and a growth curve that had gone flat.
Every push for more volume came at the cost of margin. Ads could buy sales, but each extra pound of revenue was worth less than the last, and the account had no structure that would let it scale profitably.
Before and after
The key insight
“The brand did not have a demand problem. It had a structure problem. Fix the foundations first, then scale only what earns its place.”
02 · What we did
The plan, step by step.
- 01
Full account audit
Listings, advertising and account health reviewed line by line to find leaking spend and demand the brand was missing.
- 02
Listings rebuilt to a top tier standard
Keyword tiered copy, conversion focused images and complete backend optimisation across the range.
- 03
PPC rebuilt around contribution margin
Budget moved behind proven winners, so every pound of spend had a clear profit case.
- 04
Category position defended
Rankings protected month after month so growth compounded instead of slipping back.
03 · The result
Monthly revenue grew from £200K to more than £1M. Five times the scale, delivered with a stronger profit margin than when we started.
Next case study
Sales up 322% in six months on Amazon US
US supplement brand · Amazon US