US supplement brand
$385,664 more left after ad spend in six months
Growth that pays. After ads and Amazon fees, the brand kept almost four times as much money as before.
01 · The starting point
The same US supplement brand, measured on what it keeps rather than what it sells.
Scaling fast in a new market can easily turn into buying revenue at a loss. The brand needed growth that showed up in the money it actually received.
Before and after
The key insight
“We chose to invest in market share. ACoS rose while we scaled, but the money left after ads and fees grew 282%. That is the number that pays the bills.”
02 · What we did
The plan, step by step.
- 01
Every decision measured on profit
We tracked what was left after ad spend and Amazon fees, not just top line sales.
- 02
Deliberate investment in growth
Ad spend rose from $48,812 to $234,464 to win share, with each step checked against the cash it returned.
- 03
Organic growth to lower costs
Rising organic sales meant a growing share of orders came without an ad cost.
03 · The result
Sales minus ad spend rose from $128,538 to $514,202, an extra $385,664. After estimated Amazon fees, the brand was left with $326,790 compared with $85,609 before, or $1,776 a day instead of $713.
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