US pet brand
From losing $10K a month to profitable in 30 days
Campaigns were burning cash at 125% ACoS. In 30 days we cut ACoS to 32% and TACoS from 70% to 19%.
01 · The starting point
A pet products brand on Amazon US whose advertising was costing more than it earned.
The brand was losing around $10K every month. With ACoS at 125%, every ad driven sale cost more than it brought in.
Before and after
The key insight
“In a rescue, speed matters most. Stop the losses first, then rebuild growth on solid ground.”
02 · What we did
The plan, step by step.
- 01
Emergency triage
Loss making campaigns stopped within days.
- 02
Targeting rebuilt
Built around search terms that convert profitably.
- 03
Careful re-scale
Growth reintroduced step by step with strict margin rules.
03 · The result
Within 30 days ACoS fell from 125% to 32% and TACoS from 70% to 19%. The brand went from losing money every month to running profitably.
Next case study
From €5K to €40K in monthly sales, profitably
German coffee brand · Amazon Germany