German coffee brand
From €5K to €40K in monthly sales, profitably
A coffee brand on Amazon Germany went from €5K to €40K in sales within a single month, without losing money to get there.
01 · The starting point
A coffee brand selling on Amazon.de with good products and very little traction.
German shoppers search, compare and buy differently. The brand was barely visible on Amazon.de and needed growth that did not come at a loss.
Before and after
The key insight
“Germany is Europe's biggest Amazon market. Treat it as its own market, not a translation of the UK account.”
02 · What we did
The plan, step by step.
- 01
Built for German search
Listings and keywords shaped around how German customers actually search for coffee.
- 02
Profit led PPC
Campaigns built for Amazon.de with clear margin targets from day one.
- 03
Scaled what converted
Budget moved quickly behind the products and searches that sold.
03 · The result
Monthly sales grew from €5K to €40K within a month, eight times higher, and the account stayed profitable throughout.
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