UK pet brand
Net profit from around £85K to £324,589 in six months
TACoS was over 10% and the brand was chasing sales. We halved TACoS, grew sales 120% and nearly quadrupled net profit.
01 · The starting point
An established pet brand spending heavily on ads, TACoS above 10%, and £80K to £90K in net profit over six months.
Sales were being bought, not earned.
The key insight
“Build the biggest, most profitable version of the brand, not chase sales for the sake of sales.”
02 · What we did
The plan, step by step.
- 01
Contribution margin first
We sat down with the founder and ran a contribution margin bridge on the whole range, so every decision was based on what actually makes the brand money.
- 02
Listing images and design rebuilt
We rebuilt the listing images and design. The goal was simple: build the biggest, most profitable version of the brand, not chase sales for the sake of sales.
- 03
Campaigns managed to real profit
We managed every campaign to real profit rather than revenue.
03 · The result
Sales up 120%, TACoS down from over 10% to 4.53%, and net profit from around £85K to £324,589 in six months, nearly 4x.
Next case study
Prime Day sales up 252.8% year on year, at half the TACoS
Prime Day on Amazon UK · Amazon UK