Prime Day sales up 252.8% year on year, at half the TACoS

£5,806 over the two days last year, £20,487 this year. More than 3.5x the sales at around 5% TACoS, against over 10% the year before.

+252.8%

Prime Day sales, year on year

£20,487

Sales over two days, up from £5,806

Around 5%

TACoS, against over 10% last year

01 · The starting point

Last year's Prime Day did £5,806 over two days, with TACoS above 10%.

More sales and more profitable sales.

The key insight

“More than 3.5x the sales at around 5% TACoS, against over 10% the year before.”

02 · What we did

The plan, step by step.

01
Obsessive event strategy
We were obsessive about the strategy for the event.
02
World class listing SEO
We built world class listing SEO and kept improving it every week.
03
Constant testing and refinement
We tested and refined the listings and ads constantly in the run up.

03 · The result

£20,487 over the two days, up 252.8% year on year, at around 5% TACoS. More sales and more profitable sales.

Next case study

Net profit up 544.9% to £403,860

Established UK brand · Amazon UK