UK multi-brand seller
70%+ year-on-year growth, every single month
One seller, several brands, measured against the same months a year earlier. Month on month the account is growing 70%+ on last year, with units up 28% and ad sales up 66% at steady efficiency.
01 · The starting point
A UK seller running a catalogue of kitchen storage, herbal teas, honey and new wellness brands on Amazon UK. We compared every month from July to October 2026 with exactly the same days in 2025.
The account had a strong 2025 to beat and demand that kept running ahead of stock. The job was to grow against last year every month without letting advertising efficiency slip.
Before and after
The key insight
“Growth that keeps its efficiency is growth you can keep. Ad sales rose by two thirds and ROAS barely moved.”
02 · What we did
The plan, step by step.
- 01
Ads scaled behind the best sellers
Ad spend rose from £8,428 to £14,171 and ad sales from £32,177 to £53,516, while ROAS held at 3.78 against 3.82.
- 02
Summer peak won
July finished 38% up on the year before and August 40% up, the strongest months on the account.
- 03
Missed sales tracked by product
Every stock-out is measured in lost revenue, so reorder decisions are made on real demand rather than guesswork.
- 04
New brands brought in
New launches were added alongside the core range, lifting the whole account 31% to £175,458.
03 · The result
Month on month, the account is now growing 70%+ against the same month last year. Units are up 28%, ad sales are up 66% with ROAS holding steady, and counting sales missed while products were out of stock, demand is running well ahead of what the shelves could supply. Across every brand on the account, sales grew 31% to £175,458.
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