UK honey brand
Sales up 39% on last year while ad spend fell 18%
A natural honey brand grew sales by more than a third year on year, and spent less on advertising to do it.
01 · The starting point
A natural honey and honeycomb brand on Amazon UK, measured from 1 July to 20 October 2026 against the same period in 2025.
Honey is a crowded category where shoppers compare price and reviews closely, and ad costs can climb fast. The brand needed growth that did not depend on a bigger ad budget.
Before and after
The key insight
“A bigger ad budget is not the only lever. Better listings and tighter targeting grew sales while the ad bill went down.”
02 · What we did
The plan, step by step.
- 01
Spend tightened
Budget kept on the searches that convert, and cut from those that only cost money.
- 02
Listings sharpened
Clear benefits and stronger images so more of the brand's visitors chose to buy.
- 03
Demand tracked
Sales missed during stock-outs measured product by product, so the brand knows exactly what to reorder.
03 · The result
Sales grew 39% from £12,476 to £17,318 while ad spend fell 18%. September alone was up 72% on the year before, and counting sales missed while honeycomb was out of stock, demand was up 70%.
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