UK beauty brand
From £59K to £97K a month in 30 days
A beauty brand stuck at £60K a month. One month later it was close to £100K.
01 · The starting point
A UK beauty and skincare brand that had been stuck at around £60K a month with advertising that had never been properly optimised.
Revenue had sat around £60K a month for too long. The PPC had been left largely to run itself, and the listings were not converting the traffic they received.
Before and after
The key insight
“When ads and listings work together, every click is worth more and growth arrives quickly.”
02 · What we did
The plan, step by step.
- 01
Campaigns restructured
Split by product and intent so spend could be controlled precisely.
- 02
Listings optimised for conversion
Lifting the value of every click the brand was already paying for.
03 · The result
Revenue jumped 63.9%, from £59K to £97K, in just 30 days, with a 6.12 ROAS and a 16.09% conversion rate.
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