Supplement brand
Sales up 252% in six months while ad costs fell
Advertising had become a cost centre. We turned it back into a growth engine and more than tripled sales.
01 · The starting point
A supplement brand with flat sales and an advertising bill that was quietly eating its margin.
Sales had flatlined and TACoS sat at 14%. The profit the brand needed to reinvest was disappearing into ads that were not pulling their weight.
Before and after
The key insight
“Spending less in the wrong places freed up the budget to win in the right ones.”
02 · What we did
The plan, step by step.
- 01
Wasted spend removed
Non converting search terms and broad campaigns with no profit signal were cut.
- 02
Campaign architecture rebuilt
Budget now flows to proven, high intent keywords with clear targets for each product.
- 03
Listing conversion improved
Better listings meant organic sales grew alongside paid, lowering the brand's reliance on ads.
03 · The result
Total sales rose 252% in six months. Over the same period TACoS fell from 14% to 5.7% and ROAS climbed from 3.0 to 4.5.
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