Ad sales up 122% while ACoS fell 31%

Ads and listings were working against each other. Once aligned, orders nearly doubled.

+122%

Ad sales

+83%

Orders

-31%

ACoS

01 · The starting point

A home and furniture account that had stalled while advertising costs kept rising.

Ad costs climbed every month while sales stood still. Campaigns were sending traffic to listings that were not built to convert it.

The key insight

“Better listings make every advert cheaper. Fix conversion first and the ads start paying for themselves.”

02 · What we did

The plan, step by step.

01
Listings rebuilt for conversion
So each click the brand paid for was worth more.
02
PPC restructured
Wasted spend cut and proven terms scaled with confidence.

03 · The result

Ad sales rose 122%, orders rose 83% and conversion improved 28%, while ACoS fell by 31%.

Next case study

A $161,694 record month, then TACoS cut to 19.8%

US supplement brand · Amazon US