Furniture brand
Monthly profit from £20K to £100K
We found the products with the most potential, put everything behind them and took the #1 and #2 spots in the category.
01 · The starting point
A home and furniture brand on Amazon UK earning a fraction of what its products deserved.
Good products, thinly spread. Effort and budget were divided across too many SKUs, so none of them reached the position the category could support.
Before and after
The key insight
“Focus beats breadth. Two hero products, fully backed, outperformed an entire catalogue run evenly.”
02 · What we did
The plan, step by step.
- 01
Hero products identified
We pinpointed the SKUs with the strongest profit potential and concentrated effort behind them.
- 02
Category leading listings
Images, copy and A+ content rebuilt to win the category's most valuable searches.
- 03
Scaled with protection
PPC scaled on the winners while the Buy Box and rankings were defended.
03 · The result
Monthly profit grew five times, from £20K to £100K. Two products alone now deliver more than £80K and hold the #1 and #2 spots in their category.
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