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30 daysFood & drinkAmazon UK
Speciality coffee brand
The best month in the brand's history, in our first 30 days
Campaigns were spending without converting. A fast reset delivered a record month straight away.
+39.8%
Sales in 30 days
+55.3%
Ad sales
#1
Best month on record
01 · The starting point
A speciality coffee brand in Grocery with expensive campaigns and growth that had stalled.
The account was paying for traffic that did not buy. Spend was high, conversions were low and sales were going nowhere.
The key insight
“Most accounts do not need more spend to grow. They need the spend they already have pointed at buyers.”
02 · What we did
The plan, step by step.
- 01
Immediate PPC reset
Campaigns losing money were paused and their budget moved to terms that convert.
- 02
Sharper targeting
Bids and targeting tightened around the brand's best performing products.
03 · The result
In the first 30 days sales rose 39.8% and ad sales rose 55.3%. It was the brand's best month since launching on Amazon.
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